Free field guide for franchisors

Sell the territory you can prove.

How to size territories on real drive times, close candidates with evidence they can check, and fill every new unit before the doors open.

Inside page: Draw the real drive, not the circle, comparing a 3-mile circle with a real drive-time area Cover of the guide: Sell the territory you can prove, a field guide for franchise development teams Inside page: Fill the unit before it opens, with a pre-sale ring plan and the 21.6% wasted ad spend finding

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What is inside.

  1. 01A territory is a promiseWhat Item 12 makes you disclose, and where disputes really start.
  2. 02Draw the real driveTrade areas from roads and your own members. One site's circle overstated reach by 60%.
  3. 03Count capacity firstA formula you can show your work on, with a worked example and a blank calculator.
  4. 04Demographics describeWe tested income against real cost per lead across 865 ZIPs. It failed. Here is the data.
  5. 05Evidence that closesThe territory packet, the Item 19 line you cannot cross, and competitor FDDs for free.
  6. 06Fill it before it opensThe 90-day ring plan, and the 21.6% of ad spend one system sent to ZIPs with no leads.
  7. 07Audit after openingFour boxes that separate a weak market from a unit underperforming a good one.
  8. +Toolkit and checklistEvery free data source we use, linked, and 20 questions to ask before any sale.

Not another vendor ebook.

Every link works.

Each claim points to its source: the Franchise Rule, Census tables, state FDD databases, the ad platforms' own docs. Click and check.

Free data only.

Every method runs on public data and a spreadsheet. You can use the whole guide without buying anything from anyone.

Our misses included.

Chapter 4 is a test we ran on our own clients' ad spend that came back against the idea most location tools are built on.

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